Marianne Jade Buffat

Copenhagen Business School

Mail:  mb.bhl@cbs.dk

Tel.:    +45 60 89 24 21

Web:  https://www.cbs.dk/en/research/departments-and-centres/department-of-business-humanities-and-law/staff/mbbhl

Starting date: 01.11.2022

Completion date:  01.11.2025

Project description:

This research project aims to explore how data privacy regulations drive data commodification business strategies in Europe. While data privacy regulations are being implemented and applied with varying degrees of effectiveness and civil society is increasingly aware of data privacy issues under a system of “surveillance capitalism”, ie. commodification of data for the sake of creating more data, both compliance and governance regimes are showing their limits in the rapidly evolving context of digital innovations and business practices. As such, digital practices continue to outpace digital law innovations, limiting the effectiveness of legal instruments of compliance. This research seeks to investigate approaches and tools to make data regulations in the EU more effective from a business strategy perspective.